The latest criteria for great SEO necessitates that your content not only match the user’s query, but demonstrates engagement with your audience and receives social shares for the page.
For higher education that means it’s important to consider your audience – your prospective students and their families – when you add content for student recruitment. Better content is more likely to engage them and be shared by them – and that means your SEO ranking will be more likely to improve providing more opportunities for more prospective students and families to see you.
Here’s an infographic highlighting 6 tips to get you started in making your website resonate with both searchers and search engines.
If you’d like to learn more about these tips, see the full blog post, SEO for Higher Education.
About VONT Performance Digital Marketing
At VONT we believe that change is the only constant in the digital world – and that excites us. Over the years, digital marketing has played an ever-growing role in higher education recruitment. From lead generation for inquiries, campus visits, and applications to increasing brand awareness and student yield – digital marketing and ongoing optimizations can have a significant impact on the objectives that confront today’s higher ed marketer.
We believe in this idea of continual fine-tuning so much that we named our company VONT, which means to achieve exponential improvement in incremental steps. It is our core belief, and the reason why we are not simply a web design company or simply a digital advertising agency, but rather a long-term, single source partner providing a comprehensive array of web development and digital marketing capabilities for higher education clients.
In short, we’re here so that our clients achieve success in the ever-changing digital world. If you’d like to learn more about VONT and the work we’ve done with our higher education clients, visit our Work page. Or, if you have a question, contact us. We’ll get right back to you!