Oftentimes as higher ed marketers, we focus on creating the content that we want our prospective students to read, instead of asking ourselves, what do they want to know? What questions can we answer for them? It seems as though…

In our digitally connected age, the power of creating a web presence has been majorly amplified. For any higher education institution, bringing your school to life online is critical to attracting students and filling up your campus. Often a landing…

In today’s world, there’s no shortage of social media platforms available for your brand’s use. The people who hang out on these platforms have unified interests and often fall into pretty specific demographic categories. If you’re a B2B or B2C…