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August 24, 2022

LinkedIn Message Ads: What They Are and Why You Need Them

In today’s world, there’s no shortage of social media platforms available for your brand’s use. The people who hang out on these platforms have unified interests and often fall into pretty specific demographic categories. If you’re a B2B or B2C…
LinkedIn Message Ads: What They Are and Why You Need Them
August 24, 2022

Using TikTok and Snapchat in the Higher Ed Marketing Funnel

As a higher education marketer, your first instinct probably isn’t to whip out your cell phone and post a promotional video to TikTok. But, maybe it should be. In recent years, the social media world has seen massive growth and…
Using TikTok and Snapchat in the Higher Ed Marketing Funnel
July 20, 2022

6 Tips for Writing the Best Higher Ed Email Subject Lines

You did it—you crafted the world’s most informative, useful, and amazing email, and you can’t wait to get it in front of your university community. While writing a great email is an accomplishment worth celebrating, your work isn’t done yet.…
6 Tips for Writing the Best Higher Ed Email Subject Lines

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