Enrollment Marketing

August 24, 2022

Using TikTok and Snapchat in the Higher Ed Marketing Funnel

As a higher education marketer, your first instinct probably isn’t to whip out your cell phone and post a promotional video to TikTok. But, maybe…

Read more

January 28, 2022

Our Thoughts on Digital Marketing for Higher Education in 2022

2022 is officially here! It’s safe to say that the past year has brought truly significant changes in the way we work and live, and…

Read more

June 29, 2021

Mastering the Higher Ed Enrollment Funnel (Part 2): How to Engage Your Prospective Students

So, you’ve developed your program’s core messages, you’ve got your digital ad and social campaigns running, and you’re tightening your SEO strategy, among other things.…

Read more

May 10, 2021

6 Tips for Higher Education Digital Marketing in 2021

Tried and True Ways to Make Your Higher Ed Digital Marketing Successful Digital marketing for higher education is constantly changing as new technologies and marketing…

Read more

April 27, 2021

Mastering the Higher Ed Enrollment Funnel (Part 1): How to Build Awareness of Your Program and Capture the Right Students’ Attention

As a higher ed enrollment marketer, you know that there are lots of steps along a student’s pathway towards enrollment in your undergraduate or graduate…

Read more

March 11, 2021

The Digital Marketing Checklist for Launching a New Graduate Program

Launching a new graduate program? Here are some key digital marketing tips to get it off the ground. Launching a new graduate program is big…

Read more

May 31, 2020

4 Strategies for Marketing to Transfer Students

So far 2020 has been a crazy year for everyone – especially for higher ed institutions. One thing we never could’ve predicted would happen, did,…

Read more

April 16, 2020

3 Ways COVID-19 will Change Higher Ed Marketing

Now more than ever, the only constant is change. As higher ed marketers we navigate through these uncertain times and learn to adapt to unprecedented…

Read more

February 4, 2020

Why is Program-Specific Higher Ed Digital Marketing Critical?

Through effective digital marketing strategies, potential higher education prospects can become leads that can become enrolled, paying students. These enrollment yield goals have never been…

Read more

November 5, 2019

How to Leverage Webinars for Higher Ed Enrollment Marketing

When people think of webinars, they think of them as a tool to market products and services. Can a higher education institution use webinars to…

Read more