January 28, 2022
Our Thoughts on Digital Marketing for Higher Education in 2022
2022 is officially here! It’s safe to say that the past year has brought truly significant changes in the way we work and live, and…
Enrollment Marketing
June 29, 2021
Mastering the Higher Ed Enrollment Funnel (Part 2): How to Engage Your Prospective Students
So, you’ve developed your program’s core messages, you’ve got your digital ad and social campaigns running, and you’re tightening your SEO strategy, among other things.…
May 10, 2021
6 Tips for Higher Education Digital Marketing in 2021
Tried and True Ways to Make Your Higher Ed Digital Marketing Successful Digital marketing for higher education is constantly changing as new technologies and marketing…
April 27, 2021
Mastering the Higher Ed Enrollment Funnel (Part 1): How to Build Awareness of Your Program and Capture the Right Students’ Attention
As a higher ed enrollment marketer, you know that there are lots of steps along a student’s pathway towards enrollment in your undergraduate or graduate…
March 11, 2021
The Digital Marketing Checklist for Launching a New Graduate Program
Launching a new graduate program? Here are some key digital marketing tips to get it off the ground. Launching a new graduate program is big…
May 31, 2020
4 Strategies for Marketing to Transfer Students
So far 2020 has been a crazy year for everyone – especially for higher ed institutions. One thing we never could’ve predicted would happen, did,…
April 16, 2020
3 Ways COVID-19 will Change Higher Ed Marketing
Now more than ever, the only constant is change. As higher ed marketers we navigate through these uncertain times and learn to adapt to unprecedented…
February 4, 2020
Why is Program-Specific Higher Ed Digital Marketing Critical?
Through effective digital marketing strategies, potential higher education prospects can become leads that can become enrolled, paying students. These enrollment yield goals have never been…
November 5, 2019
How to Leverage Webinars for Higher Ed Enrollment Marketing
When people think of webinars, they think of them as a tool to market products and services. Can a higher education institution use webinars to…
October 31, 2019
VONT’s Top 5 AMA Higher Ed Symposium Topics of 2019
It’s that time a year again! No, not Halloween, well it is, but even more important…it’s time for the American Marketing Association’s (AMA) Higher Education…
