Marketing

March 3, 2022

Inbound Marketing 101 (Part 3): Customer Journey Mapping – What Is It and How Can It Make You a Smarter Marketer?

As a marketer, you’re about as close to your brand as anyone can be. You know the ins and outs of what works for your…

January 31, 2022

Inbound Marketing 101 (Part 2): Customer Personas and Business Use Cases

Let’s set the stage: You and your team are working on updating your website, content, and brand messaging. In this work, you will outline your…

January 28, 2022

Our Thoughts on Digital Marketing for Higher Education in 2022

2022 is officially here! It’s safe to say that the past year has brought truly significant changes in the way we work and live, and…

December 17, 2021

Ethos|VONT’s 2022 Marketing Trend Predictions

2021…man, it’s been quite the year. From COVID to quarantine to vaccines, to the first-ever pandemic era Olympics, social unrest across the world, Kravis, #FreeBritney,…

December 8, 2021

E|V Blog Series: A Day in the Life of Jen, Web Development Account & Project Manager

Before this whirlwind of a year comes to an end, we have one more team member from Ethos|VONT that deserves a proper introduction. If you…

November 22, 2021

Everything You Ever Wanted to Know About Inbound Marketing – Why Inbound?

Chances are you’ve heard of Inbound Marketing before. It’s a trendy term in the marketing world, but what exactly is it and what should you…

August 31, 2021

The Benefits of Call Tracking for Marketing Success

When we’re looking for information nowadays, the first place most of us go is to our phones. Studies show that most of us prefer to…

April 6, 2021

How iOS14 Will Affect Social Media Ad Campaigns

What the iOS14 Update Means for Your Facebook Campaigns If you’re currently running ads on Facebook and Instagram, get ready because changes are coming! Apple’s…