Marketing

April 6, 2021

How iOS14 Will Affect Social Media Ad Campaigns

What the iOS14 Update Means for Your Facebook Campaigns If you’re currently running ads on Facebook and Instagram, get ready because changes are coming! Apple’s…

March 25, 2021

Building Search Engine Authority with a Content Hub [Mainely Tubs Case Study]

In today’s fast paced world with competing brands coming at consumers from all angles – think social media ads, public relations stunts, influencer marketing, and…

February 5, 2021

An Ecommerce Usability Case Study: Checksforless.com

Checks For Less (CFL) is a family-owned Maine business that has grown into one of the country’s largest printers of custom business checks. Like a…

December 14, 2020

The Down Low on Spotify’s New Self-Service Advertising Platform

With each passing year, along with the rest of the world, advertising needs and capabilities shift to adapt to an ever-changing and increasingly interconnected world.…

November 12, 2020

Are You Over-Advertising? How to Tell and Why it Matters

As a Content Marketing Strategist, my clients often ask how many times a week they should post on social media. “As often as you can!” is…

October 27, 2020

The Silence is Deafening: Define Your Brand or Others Will Do it for You

This article is a cross-post from our multiplatform branding agency, Ethos. You know who you are, and what your brand represents. You’ve spent years dreaming it,…

April 2, 2020

What COVID-19 Means for Digital Advertising in the Short Term

The COVID-19 pandemic is changing up how marketers and consumers engage with brands. Digital advertising has taken a big hit as many companies immediately pulled…

March 27, 2020

7 Tips for Brands During COVID-19

In an effort to quickly share important information surrounding marketing during the COVID-19 epidemic, this article is a cross-post from our multiplatform branding agency, Ethos.…

March 5, 2020

How to Avoid the 6 Common Website Redesign Mistakes Companies Make

So, you’re thinking about redesigning your company website – great! Websites can be one of the most powerful marketing tools for an organization. Crafting an…

December 19, 2019

Digital Marketing Trends (2020 Edition)

We are excited for the changes new digital marketing channels, strategies, and techniques bring each year, and we are sure 2020 will not disappoint. In…