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November 16, 2023
Pinterest Advertising 101: Your Comprehensive Guide to Success
Get our Digital Advertising Specialist’s expert tips to help maximize your Pinterest advertising campaign. Read on.
September 14, 2023
LinkedIn Message Ads Out. Conversation Ads In.
LinkedIn Message Ads Out. Conversation Ads In.
August 24, 2022
LinkedIn Message Ads: What They Are and Why You Need Them
In today’s world, there’s no shortage of social media platforms available for your brand’s use. The people who hang out on these platforms have unified…
August 24, 2022
Higher Ed Marketing with TikTok and Snapchat
As a higher education marketer, your first instinct probably isn’t to whip out your cell phone and post a promotional video to TikTok. But, maybe…
August 26, 2021
Mastering the Higher Education Enrollment Funnel (Part 3): Yield Nurturing
There’s absolutely no doubt that every stage of the enrollment marketing funnel is important, and you’ve got to be strategic about how you address each…
July 28, 2021
Why Marketing Must Be a Part of Your Recruitment Strategy
Gearing up for a recruitment campaign requires a lot of planning and can be a stressful undertaking. Between creating and managing job postings, and screening…
October 27, 2020
The Reels Deal: What you Need to Know About Instagram Reels
This article is a cross-post from our multiplatform branding agency, Ethos. It’s a bird, it’s a plane – it’s TikTok – but not. It’s called Reels,…
July 14, 2020
4 Tips on How to Boost Social Media Results by Partnering
Ever felt like you have finally mastered Facebook, you’re just starting to kill it on Instagram, and then, in walks your new intern and they’re…
January 17, 2020
Instagram Marketing Best Practices That Grow Your Following
Did you know that 1 billion people across the world are active Instagram users? That’s one eighth of the world’s population. With this vast number…
March 11, 2019
When Facebook Goes All in on Privacy, What Does it Mean for Marketers?
Last Wednesday everyone’s favorite Facebook villain, Mark Zuckerberg, announced a new focus for the company – privacy. The announcement comes on the heels of Cambridge Analytica and #DeleteFacebook, among…
