Recent Thoughts
from the VONT team
March 3, 2022
Inbound Marketing 101 (Part 3): Customer Journey Mapping – What Is It and How Can It Make You a Smarter Marketer?
As a marketer, you’re about as close to your brand as anyone can be. You know the ins and outs of what works for your…
January 31, 2022
Inbound Marketing 101 (Part 2): Customer Personas and Business Use Cases
Let’s set the stage: You and your team are working on updating your website, content, and brand messaging. In this work, you will outline your…
January 28, 2022
Our Thoughts on Digital Marketing for Higher Education in 2022
2022 is officially here! It’s safe to say that the past year has brought truly significant changes in the way we work and live, and…
December 17, 2021
Ethos|VONT’s 2022 Marketing Trend Predictions
2021…man, it’s been quite the year. From COVID to quarantine to vaccines, to the first-ever pandemic era Olympics, social unrest across the world, Kravis, #FreeBritney,…
December 8, 2021
E|V Blog Series: A Day in the Life of Jen, Web Development Account & Project Manager
Before this whirlwind of a year comes to an end, we have one more team member from Ethos|VONT that deserves a proper introduction. If you…
November 22, 2021
Everything You Ever Wanted to Know About Inbound Marketing – Why Inbound?
Chances are you’ve heard of Inbound Marketing before. It’s a trendy term in the marketing world, but what exactly is it and what should you…
October 18, 2021
Key Metrics for Tracking the Performance of Your Higher Ed Enrollment Marketing Efforts
You’ve got all of your higher ed marketing tactics in place (and if you don’t, check out our three part series on mastering the higher…
September 30, 2021
Google’s Core Web Vitals: What They Are, Why They’re Important, and How You Can Use Them to Get Ahead of the Competition
If you’re a business owner with a web presence, you know how stressful it is to increase and maintain your ranking on Google, and how…
August 31, 2021
The Benefits of Call Tracking for Marketing Success
When we’re looking for information nowadays, the first place most of us go is to our phones. Studies show that most of us prefer to…
August 26, 2021
Mastering the Higher Education Enrollment Funnel (Part 3): Yield Nurturing
There’s absolutely no doubt that every stage of the enrollment marketing funnel is important, and you’ve got to be strategic about how you address each…
