Recent Thoughts
from the VONT team

June 29, 2021

Mastering the Higher Ed Enrollment Funnel (Part 2): How to Engage Your Prospective Students

So, you’ve developed your program’s core messages, you’ve got your digital ad and social campaigns running, and you’re tightening your SEO strategy, among other things.…
Mastering the Higher Ed Enrollment Funnel (Part 2): How to Engage Your Prospective Students
June 17, 2021

Is an Influencer Marketing Strategy Right for Your Higher Education Institution?

Does influencer marketing for your higher education program make sense? Influencers…they’re everywhere these days on social media. From the food you consume, to hotels you…
Is an Influencer Marketing Strategy Right for Your Higher Education Institution?
May 27, 2021

Google Data Studio & Google Search Console: How to Understand and Troubleshoot Organic Search Traffic Dropoffs

Let’s face it–maintaining and growing organic search traffic to your website is harder than it looks. Building, optimizing, and creating high-quality content is a huge…
Google Data Studio & Google Search Console: How to Understand and Troubleshoot Organic Search Traffic Dropoffs
May 10, 2021

6 Tips for Higher Education Digital Marketing in 2021

Tried and True Ways to Make Your Higher Ed Digital Marketing Successful Digital marketing for higher education is constantly changing as new technologies and marketing…
6 Tips for Higher Education Digital Marketing in 2021
April 27, 2021

Mastering the Higher Ed Enrollment Funnel (Part 1): How to Build Awareness of Your Program and Capture the Right Students’ Attention

As a higher ed enrollment marketer, you know that there are lots of steps along a student’s pathway towards enrollment in your undergraduate or graduate…
Mastering the Higher Ed Enrollment Funnel (Part 1): How to Build Awareness of Your Program and Capture the Right Students’ Attention
April 6, 2021

How iOS14 Will Affect Social Media Ad Campaigns

What the iOS14 Update Means for Your Facebook Campaigns If you’re currently running ads on Facebook and Instagram, get ready because changes are coming! Apple’s…
How iOS14 Will Affect Social Media Ad Campaigns
April 1, 2021

VONT’s Higher Education Digital Marketing Guide

Today’s higher ed marketing professional is faced with a whole host of new challenges that earlier professionals didn’t have to worry about— escalating costs, declining…
VONT’s Higher Education Digital Marketing Guide
March 25, 2021

Building Search Engine Authority with a Content Hub [Mainely Tubs Case Study]

In today’s fast paced world with competing brands coming at consumers from all angles – think social media ads, public relations stunts, influencer marketing, and…
Building Search Engine Authority with a Content Hub [Mainely Tubs Case Study]
March 11, 2021

The Digital Marketing Checklist for Launching a New Graduate Program

Launching a new graduate program? Here are some key digital marketing tips to get it off the ground. Launching a new graduate program is big…
The Digital Marketing Checklist for Launching a New Graduate Program
February 5, 2021

An Ecommerce Usability Case Study: Checksforless.com

Checks For Less (CFL) is a family-owned Maine business that has grown into one of the country’s largest printers of custom business checks. Like a…
An Ecommerce Usability Case Study: Checksforless.com