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February 27, 2023
Inbound Marketing, Part 4: How You Can Use Customer Journey Mapping for Competitive Advantage in “The Age of the Customer”
The Age of the Customer Back in 2013, Forrester Research, a leading market research and business advisory firm, dubbed the 2010s and beyond “The Age…
February 27, 2023
The Art (and Science) of Marketing Analytics Reporting: How To Tell a Compelling Story With Your Data
The Reporting Challenge As marketers, we all know how important it is to keep track of the performance of our overall digital marketing efforts, especially…
December 23, 2022
SEO Best Practices for Optimizing On-Page Content
Diving into the complex world of search engine optimization can be rather daunting, especially if you’re just starting out. Most high-level best practices are fairly…
December 23, 2022
Digital Marketing Trends for Higher Education in 2023
January 2023 is here. The decorations have been put away. The temperatures are low (at least here in Maine). Resolutions have been made, and hopefully…
December 22, 2022
Automation in Search Engine Marketing: What’s Changed and What It Means for You
Search engine marketing (SEM) has long been a popular and effective way to grow your business amidst the ever-expanding digital marketplace. The practice of using…
October 5, 2022
How to Write SEO-Optimized Content for Prospective Students
Oftentimes as higher ed marketers, we focus on creating the content that we want our prospective students to read, instead of asking ourselves, what do…
September 28, 2022
Best Practices for Enrollment Marketing Landing Pages
In our digitally connected age, the power of creating a web presence has been majorly amplified. For any higher education institution, bringing your school to…
August 24, 2022
LinkedIn Message Ads: What They Are and Why You Need Them
In today’s world, there’s no shortage of social media platforms available for your brand’s use. The people who hang out on these platforms have unified…
August 24, 2022
Using TikTok and Snapchat in the Higher Ed Marketing Funnel
As a higher education marketer, your first instinct probably isn’t to whip out your cell phone and post a promotional video to TikTok. But, maybe…
July 20, 2022
6 Tips for Writing the Best Higher Ed Email Subject Lines
You did it—you crafted the world’s most informative, useful, and amazing email, and you can’t wait to get it in front of your university community.…
