Recent Thoughts
from the VONT team

December 8, 2021

E|V Blog Series: A Day in the Life of Jen, Web Development Account & Project Manager

Before this whirlwind of a year comes to an end, we have one more team member from Ethos|VONT that deserves a proper introduction. If you…
E|V Blog Series: A Day in the Life of Jen, Web Development Account & Project Manager
November 22, 2021

Everything You Ever Wanted to Know About Inbound Marketing – Why Inbound?

Chances are you’ve heard of Inbound Marketing before. It’s a trendy term in the marketing world, but what exactly is it and what should you…
Everything You Ever Wanted to Know About Inbound Marketing – Why Inbound?
October 18, 2021

Key Metrics for Tracking the Performance of Your Higher Ed Enrollment Marketing Efforts

You’ve got all of your higher ed marketing tactics in place (and if you don’t, check out our three part series on mastering the higher…
Key Metrics for Tracking the Performance of Your Higher Ed Enrollment Marketing Efforts
September 30, 2021

Google’s Core Web Vitals: What They Are, Why They’re Important, and How You Can Use Them to Get Ahead of the Competition

If you’re a business owner with a web presence, you know how stressful it is to increase and maintain your ranking on Google, and how…
Google’s Core Web Vitals: What They Are, Why They’re Important, and How You Can Use Them to Get Ahead of the Competition
August 31, 2021

The Benefits of Call Tracking for Marketing Success

When we’re looking for information nowadays, the first place most of us go is to our phones. Studies show that most of us prefer to…
The Benefits of Call Tracking for Marketing Success
August 26, 2021

Mastering the Higher Education Enrollment Funnel (Part 3): Yield Nurturing

There’s absolutely no doubt that every stage of the enrollment marketing funnel is important, and you’ve got to be strategic about how you address each…
Mastering the Higher Education Enrollment Funnel (Part 3): Yield Nurturing
July 28, 2021

Why Marketing Must Be a Part of Your Recruitment Strategy

Gearing up for a recruitment campaign requires a lot of planning and can be a stressful undertaking. Between creating and managing job postings, and screening…
Why Marketing Must Be a Part of Your Recruitment Strategy
June 29, 2021

Mastering the Higher Ed Enrollment Funnel (Part 2): How to Engage Your Prospective Students

So, you’ve developed your program’s core messages, you’ve got your digital ad and social campaigns running, and you’re tightening your SEO strategy, among other things.…
Mastering the Higher Ed Enrollment Funnel (Part 2): How to Engage Your Prospective Students
June 17, 2021

Is an Influencer Marketing Strategy Right for Your Higher Education Institution?

Does influencer marketing for your higher education program make sense? Influencers…they’re everywhere these days on social media. From the food you consume, to hotels you…
Is an Influencer Marketing Strategy Right for Your Higher Education Institution?
May 27, 2021

Google Data Studio & Google Search Console: How to Understand and Troubleshoot Organic Search Traffic Dropoffs

Let’s face it–maintaining and growing organic search traffic to your website is harder than it looks. Building, optimizing, and creating high-quality content is a huge…
Google Data Studio & Google Search Console: How to Understand and Troubleshoot Organic Search Traffic Dropoffs