Recent Thoughts
from the VONT team

December 23, 2022

On-Page SEO Best Practices

Diving into the complex world of search engine optimization can be rather daunting, especially if you’re just starting out. Most high-level best practices are fairly…
On-Page SEO Best Practices
December 23, 2022

Digital Marketing Trends for Higher Education in 2023

January 2023 is here. The decorations have been put away. The temperatures are low (at least here in Maine). Resolutions have been made, and hopefully…
Digital Marketing Trends for Higher Education in 2023
December 22, 2022

Automation in Search Engine Marketing: What’s Changed and What It Means for You

Search engine marketing (SEM) has long been a popular and effective way to grow your business amidst the ever-expanding digital marketplace. The practice of using…
Automation in Search Engine Marketing: What’s Changed and What It Means for You
October 5, 2022

How to Write SEO-Optimized Content for Prospective Students

Oftentimes as higher ed marketers, we focus on creating the content that we want our prospective students to read, instead of asking ourselves, what do…
How to Write SEO-Optimized Content for Prospective Students
September 28, 2022

Best Practices for Enrollment Marketing Landing Pages

In our digitally connected age, the power of creating a web presence has been majorly amplified. For any higher education institution, bringing your school to…
Best Practices for Enrollment Marketing Landing Pages
August 24, 2022

LinkedIn Message Ads: What They Are and Why You Need Them

In today’s world, there’s no shortage of social media platforms available for your brand’s use. The people who hang out on these platforms have unified…
LinkedIn Message Ads: What They Are and Why You Need Them
August 24, 2022

Using TikTok and Snapchat in the Higher Ed Marketing Funnel

As a higher education marketer, your first instinct probably isn’t to whip out your cell phone and post a promotional video to TikTok. But, maybe…
Using TikTok and Snapchat in the Higher Ed Marketing Funnel
July 20, 2022

6 Tips for Writing the Best Higher Ed Email Subject Lines

You did it—you crafted the world’s most informative, useful, and amazing email, and you can’t wait to get it in front of your university community.…
6 Tips for Writing the Best Higher Ed Email Subject Lines
March 3, 2022

Inbound Marketing 101 (Part 3): Customer Journey Mapping – What Is It and How Can It Make You a Smarter Marketer?

As a marketer, you’re about as close to your brand as anyone can be. You know the ins and outs of what works for your…
Inbound Marketing 101 (Part 3): Customer Journey Mapping – What Is It and How Can It Make You a Smarter Marketer?
January 31, 2022

Inbound Marketing 101 (Part 2): Customer Personas and Business Use Cases

Let’s set the stage: You and your team are working on updating your website, content, and brand messaging. In this work, you will outline your…
Inbound Marketing 101 (Part 2):  Customer Personas and Business Use Cases