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November 16, 2023
Navigating the Transition from Universal Analytics to Google Analytics 4
Let’s unpack the shift from Universal Analytics to GA4, and understand the key differences that impact web analytics metrics in the new platform.
November 16, 2023
Pinterest Advertising 101: Your Comprehensive Guide to Success
Get our Digital Advertising Specialist’s expert tips to help maximize your Pinterest advertising campaign. Read on.
September 14, 2023
LinkedIn Message Ads Out. Conversation Ads In.
LinkedIn Message Ads Out. Conversation Ads In.
December 23, 2022
On-page SEO Best Practices for Optimizing Content
Diving into the complex world of search engine optimization can be rather daunting, especially if you’re just starting out. Most high-level best practices are fairly…
December 23, 2022
Digital Marketing Trends in Higher Education for 2023
January 2023 is here. The decorations have been put away. The temperatures are low (at least here in Maine). Resolutions have been made, and hopefully…
October 5, 2022
How to Write SEO Content for Prospective Students
Oftentimes as higher ed marketers, we focus on creating the content that we want our prospective students to read, instead of asking ourselves, what do…
September 28, 2022
Enrollment Marketing Best Practices for Landing Pages
In our digitally connected age, the power of creating a web presence has been majorly amplified. For any higher education institution, bringing your school to…
August 24, 2022
LinkedIn Message Ads: What They Are and Why You Need Them
In today’s world, there’s no shortage of social media platforms available for your brand’s use. The people who hang out on these platforms have unified…
September 30, 2021
Google’s Core Web Vitals: What They Are, Why They’re Important, and How You Can Use Them to Get Ahead of the Competition
If you’re a business owner with a web presence, you know how stressful it is to increase and maintain your ranking on Google, and how…
August 31, 2021
The Benefits of Call Tracking for Marketing Success
When we’re looking for information nowadays, the first place most of us go is to our phones. Studies show that most of us prefer to…
