Digital Marketing

July 28, 2021

Why Marketing Must Be a Part of Your Recruitment Strategy

Gearing up for a recruitment campaign requires a lot of planning and can be a stressful undertaking. Between creating and managing job postings, and screening…

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June 29, 2021

Mastering the Higher Ed Enrollment Funnel (Part 2): How to Engage Your Prospective Students

So, you’ve developed your program’s core messages, you’ve got your digital ad and social campaigns running, and you’re tightening your SEO strategy, among other things.…

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May 27, 2021

Google Data Studio & Google Search Console: How to Understand and Troubleshoot Organic Search Traffic Dropoffs

Let’s face it–maintaining and growing organic search traffic to your website is harder than it looks. Building, optimizing, and creating high-quality content is a huge…

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May 10, 2021

6 Tips for Higher Education Digital Marketing in 2021

Tried and True Ways to Make Your Higher Ed Digital Marketing Successful Digital marketing for higher education is constantly changing as new technologies and marketing…

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April 27, 2021

Mastering the Higher Ed Enrollment Funnel (Part 1): How to Build Awareness of Your Program and Capture the Right Students’ Attention

As a higher ed enrollment marketer, you know that there are lots of steps along a student’s pathway towards enrollment in your undergraduate or graduate…

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April 6, 2021

How iOS14 Will Affect Social Media Ad Campaigns

What the iOS14 Update Means for Your Facebook Campaigns If you’re currently running ads on Facebook and Instagram, get ready because changes are coming! Apple’s…

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March 25, 2021

Building Search Engine Authority with a Content Hub [Mainely Tubs Case Study]

In today’s fast paced world with competing brands coming at consumers from all angles – think social media ads, public relations stunts, influencer marketing, and…

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March 11, 2021

The Digital Marketing Checklist for Launching a New Graduate Program

Launching a new graduate program? Here are some key digital marketing tips to get it off the ground. Launching a new graduate program is big…

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February 5, 2021

An Ecommerce Usability Case Study: Checksforless.com

Checks For Less (CFL) is a family-owned Maine business that has grown into one of the country’s largest printers of custom business checks. Like a…

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December 21, 2020

Sharing Our Thoughts on 2021 Digital Marketing Trends

Since 2020 is unlike any year we’ve experienced–or hope to experience ever again–we’re jumping headfirst into 2021 with 1) optimism, and 2) our annual predictions…

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