Digital Marketing

August 24, 2022

LinkedIn Message Ads: What They Are and Why You Need Them

In today’s world, there’s no shortage of social media platforms available for your brand’s use. The people who hang out on these platforms have unified…

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September 30, 2021

Google’s Core Web Vitals: What They Are, Why They’re Important, and How You Can Use Them to Get Ahead of the Competition

If you’re a business owner with a web presence, you know how stressful it is to increase and maintain your ranking on Google, and how…

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August 31, 2021

The Benefits of Call Tracking for Marketing Success

When we’re looking for information nowadays, the first place most of us go is to our phones. Studies show that most of us prefer to…

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August 26, 2021

Mastering the Higher Education Enrollment Funnel (Part 3): Yield Nurturing

There’s absolutely no doubt that every stage of the enrollment marketing funnel is important, and you’ve got to be strategic about how you address each…

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July 28, 2021

Why Marketing Must Be a Part of Your Recruitment Strategy

Gearing up for a recruitment campaign requires a lot of planning and can be a stressful undertaking. Between creating and managing job postings, and screening…

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June 29, 2021

Mastering the Higher Ed Enrollment Funnel (Part 2): How to Engage Your Prospective Students

So, you’ve developed your program’s core messages, you’ve got your digital ad and social campaigns running, and you’re tightening your SEO strategy, among other things.…

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May 27, 2021

Google Data Studio & Google Search Console: How to Understand and Troubleshoot Organic Search Traffic Dropoffs

Let’s face it–maintaining and growing organic search traffic to your website is harder than it looks. Building, optimizing, and creating high-quality content is a huge…

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May 10, 2021

6 Tips for Higher Education Digital Marketing in 2021

Tried and True Ways to Make Your Higher Ed Digital Marketing Successful Digital marketing for higher education is constantly changing as new technologies and marketing…

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April 27, 2021

Mastering the Higher Ed Enrollment Funnel (Part 1): How to Build Awareness of Your Program and Capture the Right Students’ Attention

As a higher ed enrollment marketer, you know that there are lots of steps along a student’s pathway towards enrollment in your undergraduate or graduate…

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April 6, 2021

How iOS14 Will Affect Social Media Ad Campaigns

What the iOS14 Update Means for Your Facebook Campaigns If you’re currently running ads on Facebook and Instagram, get ready because changes are coming! Apple’s…

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