December 23, 2022
On-Page SEO Best Practices
Diving into the complex world of search engine optimization can be rather daunting, especially if you’re just starting out. Most high-level best practices are fairly…
Digital Marketing
December 23, 2022
Digital Marketing Trends for Higher Education in 2023
January 2023 is here. The decorations have been put away. The temperatures are low (at least here in Maine). Resolutions have been made, and hopefully…
October 5, 2022
How to Write SEO-Optimized Content for Prospective Students
Oftentimes as higher ed marketers, we focus on creating the content that we want our prospective students to read, instead of asking ourselves, what do…
September 28, 2022
Best Practices for Enrollment Marketing Landing Pages
In our digitally connected age, the power of creating a web presence has been majorly amplified. For any higher education institution, bringing your school to…
August 24, 2022
LinkedIn Message Ads: What They Are and Why You Need Them
In today’s world, there’s no shortage of social media platforms available for your brand’s use. The people who hang out on these platforms have unified…
September 30, 2021
Google’s Core Web Vitals: What They Are, Why They’re Important, and How You Can Use Them to Get Ahead of the Competition
If you’re a business owner with a web presence, you know how stressful it is to increase and maintain your ranking on Google, and how…
August 31, 2021
The Benefits of Call Tracking for Marketing Success
When we’re looking for information nowadays, the first place most of us go is to our phones. Studies show that most of us prefer to…
August 26, 2021
Mastering the Higher Education Enrollment Funnel (Part 3): Yield Nurturing
There’s absolutely no doubt that every stage of the enrollment marketing funnel is important, and you’ve got to be strategic about how you address each…
July 28, 2021
Why Marketing Must Be a Part of Your Recruitment Strategy
Gearing up for a recruitment campaign requires a lot of planning and can be a stressful undertaking. Between creating and managing job postings, and screening…
June 29, 2021
Mastering the Higher Ed Enrollment Funnel (Part 2): How to Engage Your Prospective Students
So, you’ve developed your program’s core messages, you’ve got your digital ad and social campaigns running, and you’re tightening your SEO strategy, among other things.…
