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February 5, 2021
An Ecommerce Usability Case Study: Checksforless.com
Checks For Less (CFL) is a family-owned Maine business that has grown into one of the country’s largest printers of custom business checks. Like a…
December 21, 2020
Sharing Our Thoughts on 2021 Digital Marketing Trends
Since 2020 is unlike any year we’ve experienced–or hope to experience ever again–we’re jumping headfirst into 2021 with 1) optimism, and 2) our annual predictions…
December 14, 2020
The Down Low on Spotify’s New Self-Service Advertising Platform
With each passing year, along with the rest of the world, advertising needs and capabilities shift to adapt to an ever-changing and increasingly interconnected world.…
May 31, 2020
Getting Started with Chatbots: A Quick Guide to Conversational Marketing
Each year marketers look for the latest solutions to help them solve their marketing challenges – from generating more leads to driving company revenue. In…
May 31, 2020
4 Strategies for Marketing to Transfer Students
So far 2020 has been a crazy year for everyone – especially for higher ed institutions. One thing we never could’ve predicted would happen, did,…
December 19, 2019
Digital Marketing Trends (2020 Edition)
We are excited for the changes new digital marketing channels, strategies, and techniques bring each year, and we are sure 2020 will not disappoint. In…
July 23, 2019
What is a Journey-based Ad Strategy? And Why it Works
Marketers are hearing a lot about the customer journey – from the likes of Google and HubSpot especially – and know that understanding your ideal customer’s…
April 24, 2019
Digital Marketing Trends Outlook (2019 Edition)
Digital marketing is undergoing a rapid evolution that will continue to accelerate throughout 2019… and beyond. With SEO, social media, PPC, content marketing, and more…
February 28, 2019
Facebook Live Planning & Producing Made Easy (2019 Update)
What You Need to Know to Make Your Facebook LIVE Event a Success Facebook LIVE video made a HUGE impact in 2018 and we sure…
January 23, 2019
In-Market and Custom Intent Audiences: How to Find and Target Prospects
By now, you’ve likely heard of “in-market audiences.” First released in 2014, Google says it is an effective way to “reach potential customers while they’re…