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July 24, 2017
Here’s How Call Tracking Works
When digital advertising first took hold, most advertising campaigns were great at tracking conversions that originated with a click, but fell short when conversions came…
July 24, 2017
[Video] What is Phone Tracking?
We’ve been getting a lot of questions from clients about what is phone tracking and why is it important. Simply put, phone tracking allows you…
July 24, 2017
[Infographic] How to Market to Millennials
Starting in 2017, Millennials (aged 18-34) will spend more than $200 billion annually. Projected forward that means Millennials will spend $10 trillion in their lifetimes.…
June 19, 2017
What is Programmatic Advertising?
Recently, you’ve probably heard a lot about something called programmatic advertising. And if you’ve been afraid to ask what that term refers to, then you’ve…