211 total posts
April 6, 2021
How iOS14 Will Affect Social Media Ad Campaigns
What the iOS14 Update Means for Your Facebook Campaigns If you’re currently running ads on Facebook and Instagram, get ready because changes are coming! Apple’s…
April 1, 2021
VONT’s Higher Education Digital Marketing Guide
Today’s higher ed marketing professional is faced with a whole host of new challenges that earlier professionals didn’t have to worry about— escalating costs, declining…
March 25, 2021
Building Search Engine Authority with a Content Hub [Mainely Tubs Case Study]
In today’s fast paced world with competing brands coming at consumers from all angles – think social media ads, public relations stunts, influencer marketing, and…
March 11, 2021
The Digital Marketing Checklist for Launching a New Graduate Program
Launching a new graduate program? Here are some key digital marketing tips to get it off the ground. Launching a new graduate program is big…
February 5, 2021
An Ecommerce Usability Case Study: Checksforless.com
Checks For Less (CFL) is a family-owned Maine business that has grown into one of the country’s largest printers of custom business checks. Like a…
December 21, 2020
Sharing Our Thoughts on 2021 Digital Marketing Trends
Since 2020 is unlike any year we’ve experienced–or hope to experience ever again–we’re jumping headfirst into 2021 with 1) optimism, and 2) our annual predictions…
December 14, 2020
The Down Low on Spotify’s New Self-Service Advertising Platform
With each passing year, along with the rest of the world, advertising needs and capabilities shift to adapt to an ever-changing and increasingly interconnected world.…
November 12, 2020
Are You Over-Advertising? How to Tell and Why it Matters
As a Content Marketing Strategist, my clients often ask how many times a week they should post on social media. “As often as you can!” is…
October 27, 2020
The Reels Deal: What you Need to Know About Instagram Reels
This article is a cross-post from our multiplatform branding agency, Ethos. It’s a bird, it’s a plane – it’s TikTok – but not. It’s called Reels,…
October 27, 2020
The Silence is Deafening: Define Your Brand or Others Will Do it for You
This article is a cross-post from our multiplatform branding agency, Ethos. You know who you are, and what your brand represents. You’ve spent years dreaming it,…