Recent Thoughts
from the VONT team

May 27, 2021

Google Data Studio & Google Search Console: How to Understand and Troubleshoot Organic Search Traffic Dropoffs

Let’s face it–maintaining and growing organic search traffic to your website is harder than it looks. Building, optimizing, and creating high-quality content is a huge…
Google Data Studio & Google Search Console: How to Understand and Troubleshoot Organic Search Traffic Dropoffs
May 10, 2021

6 Tips for Higher Education Digital Marketing in 2021

Tried and True Ways to Make Your Higher Ed Digital Marketing Successful Digital marketing for higher education is constantly changing as new technologies and marketing…
6 Tips for Higher Education Digital Marketing in 2021
April 27, 2021

Mastering the Higher Ed Enrollment Funnel (Part 1): How to Build Awareness of Your Program and Capture the Right Students’ Attention

As a higher ed enrollment marketer, you know that there are lots of steps along a student’s pathway towards enrollment in your undergraduate or graduate…
Mastering the Higher Ed Enrollment Funnel (Part 1): How to Build Awareness of Your Program and Capture the Right Students’ Attention
April 6, 2021

How iOS14 Will Affect Social Media Ad Campaigns

What the iOS14 Update Means for Your Facebook Campaigns If you’re currently running ads on Facebook and Instagram, get ready because changes are coming! Apple’s…
How iOS14 Will Affect Social Media Ad Campaigns
April 1, 2021

VONT’s Higher Education Digital Marketing Guide

Today’s higher ed marketing professional is faced with a whole host of new challenges that earlier professionals didn’t have to worry about— escalating costs, declining…
VONT’s Higher Education Digital Marketing Guide
March 25, 2021

Building Search Engine Authority with a Content Hub [Mainely Tubs Case Study]

In today’s fast paced world with competing brands coming at consumers from all angles – think social media ads, public relations stunts, influencer marketing, and…
Building Search Engine Authority with a Content Hub [Mainely Tubs Case Study]
March 11, 2021

The Digital Marketing Checklist for Launching a New Graduate Program

Launching a new graduate program? Here are some key digital marketing tips to get it off the ground. Launching a new graduate program is big…
The Digital Marketing Checklist for Launching a New Graduate Program
February 5, 2021

An Ecommerce Usability Case Study: Checksforless.com

Checks For Less (CFL) is a family-owned Maine business that has grown into one of the country’s largest printers of custom business checks. Like a…
An Ecommerce Usability Case Study: Checksforless.com
December 21, 2020

Sharing Our Thoughts on 2021 Digital Marketing Trends

Since 2020 is unlike any year we’ve experienced–or hope to experience ever again–we’re jumping headfirst into 2021 with 1) optimism, and 2) our annual predictions…
Sharing Our Thoughts on 2021 Digital Marketing Trends
December 14, 2020

The Down Low on Spotify’s New Self-Service Advertising Platform

With each passing year, along with the rest of the world, advertising needs and capabilities shift to adapt to an ever-changing and increasingly interconnected world.…
The Down Low on Spotify’s New Self-Service Advertising Platform