211 total posts
July 24, 2017

Social Media Marketing: Facebook for Business Best Practices

Content Marketing, Social Media Marketing
NOTE: This is another in a series on social media for business marketing. If you’re among one of the billions of people who use Facebook…
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Social Media Marketing: Facebook for Business Best Practices
July 24, 2017

The Importance of SEO before Launching a New Website

Enrollment Marketing, Higher Education Digital Marketing, Search Engine Optimization (SEO)
If ever there was an example of the necessity for optimizing your website before it launches, it fell on VONT’s lap in the fall of…
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The Importance of SEO before Launching a New Website
July 24, 2017

5 Tips For Success With Google Product Listing Ads (PLA’s)

Digital Marketing, Search Engine Marketing (SEM)
Advertisers area taking advantage of (and realizing revenue from) Product Listing Ads at an astounding clip. VONT clients are no exception. We launched PLA’s with…
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5 Tips For Success With Google Product Listing Ads (PLA’s)
July 24, 2017

Current Trends in Facebook Advertising

Content Marketing, Social Media Marketing
Facebook has some of the richest targeting tools in the digital world. As more and more brands use them, certain trends become apparent…and once apparent,…
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Current Trends in Facebook Advertising
July 24, 2017

[Video] What is CRO?

Digital Marketing, Web Development
If you’ve been asking What is CRO?, you’re not alone. CRO or Conversion Rate Optimization gets a lot of attention. For VONT president, Tom Gale,…
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[Video] What is CRO?
July 24, 2017

Local Search Behavior and Online Advertising

Digital Marketing, Search Engine Optimization (SEO)
Local SEO tactics and online advertising strategies will become increasingly important in 2016 and beyond for all businesses and organizations – so says VONT SEO/CRO Specialist Peter…
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Local Search Behavior and Online Advertising
July 24, 2017

The New Paradigm of Search Engine Marketing – Content Investment

Digital Marketing, Search Engine Marketing (SEM)
If a marketer from Mars landed on Earth today, read through the last few years of search engine marketing trends, and was asked to come…
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The New Paradigm of Search Engine Marketing – Content Investment
July 24, 2017

[Video] The End of Curated Content on Facebook

Content Marketing, Digital Marketing, Social Media Marketing
With the advent of Facebook’s recent update to its algorithm (dubbed the Friend Zone), the use of curated content on Facebook – those great 3rd…
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[Video] The End of Curated Content on Facebook
July 24, 2017

What the June 2016 Facebook Algorithm Change Means for Your Brand

Content Marketing, Social Media Marketing
We’ve said it before, and we’ll say it again, the only constant in the digital world is change. Last week, Facebook decided to shake things…
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What the June 2016 Facebook Algorithm Change Means for Your Brand
July 24, 2017

The Ins and Outs of Heat Mapping

Web Development
While heat mapping has been around for decades, it’s only been in recent years that it’s become more available for mainstream business use – opening…
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The Ins and Outs of Heat Mapping
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