[Video] What is CRO?

If you’ve been asking What is CRO?, you’re not alone. CRO or Conversion Rate Optimization gets a lot of attention. For VONT president, Tom Gale, CRO is just a fancy way of saying ‘make your website perform better’ — where ‘performing better’ means increasing the percentage of your website visitors who convert from mere visitor to active participant.

If you have 2 minutes, check out Tom’s video explaining just how CRO is done.