[Video] What is CRO?

Posted: July 24, 2017

If you’ve been asking What is CRO?, you’re not alone. CRO or Conversion Rate Optimization gets a lot of attention. For VONT president, Tom Gale, CRO is just a fancy way of saying ‘make your website perform better’ — where ‘performing better’ means increasing the percentage of your website visitors who convert from mere visitor to active participant.

If you have 2 minutes, check out Tom’s video explaining just how CRO is done.


About VONT Performance Digital Marketing

At VONT we believe that change is the only constant in the digital world – and that excites us. When tools and environments are constantly changing, new opportunities to help our clients achieve success are constantly arising. Each new advertising technology, social platform, or design approach allows us to improve on the results we achieve for our clients.

We believe in this idea of continual fine-tuning so much that we named our company VONT, which means to achieve exponential improvement in incremental steps. It is our core belief, and the reason why we are not simply a web design company or simply a digital advertising agency, but rather a long-term, single source partner providing a comprehensive array of web development and digital marketing capabilities.

In short, we’re here so that our clients achieve success in the ever-changing digital world. If you’d like to learn more about VONT and the work we’ve done with our client partners, visit our Work page. Or, if you have a question, contact us. We’ll get right back to you!