NextGen 529®

Services

Information Architecture
Web Design
WordPress Development
Search Engine Optimization
Copywriting
Digital Advertising

Team

Tim Blackstone
Andreas Loppnow
Sarah Rowlands
Heidi McInerney
Traci Marquis
Jen Porto
Gabrielle Lovi

Digital tools are an effective way to educate and encourage behavior change in an audience. Case in point? The website for NextGen 529. Even though a NextGen 529 account is a fantastic way for friends and family of Maine children to invest in education, only about 14% of Maine families were opening them, and fewer still were making regular contributions.

Digital Advertising Fast Facts

59%
percentage of traffic paid campaigns drive to the site
37%
percentage of conversions from paid campaigns
57%
increased time spent on site by users driven from paid campaign

Intuitive and Personal

Working with the team at the Finance Authority of Maine (FAME), VONT began the project by developing an information architecture (IA) that focuses on the key actions investors – and potential investors – need to take, and highlights the paths that encourages traffic to the right areas of the site.

The visual design of the site built on that foundation, using intimate, personal imagery and a conversational tone to present information in an easily understood manner that encourage further exploration, and lowers the barrier to participation.