Digital tools are an effective way to educate and encourage behavior change in an audience. Case in point? The website for NextGen 529. Even though a NextGen 529 account is a fantastic way for friends and family of Maine children to invest in education, only about 14% of Maine families were opening them, and fewer still were making regular contributions.
Digital Advertising Fast Facts
Intuitive and Personal
Working with the team at the Finance Authority of Maine (FAME), VONT began the project by developing an information architecture (IA) that focuses on the key actions investors – and potential investors – need to take, and highlights the paths that encourages traffic to the right areas of the site.
The visual design of the site built on that foundation, using intimate, personal imagery and a conversational tone to present information in an easily understood manner that encourage further exploration, and lowers the barrier to participation.