Imagine you’ve just been accepted into a college or university. You’re ecstatic—and freaking out that the life you’ve envisioned is so close to being yours. The first thing you do? Run to the internet to scour for any and every…

AI is reshaping search as we know it. As platforms like Google and Bing introduce AI-generated results—think Google’s Search Generative Experience (SGE) or Bing’s Copilot Search—the way users engage with search engines is undergoing a major shift. Instead of scrolling…

Social media marketing is constantly evolving, especially in the higher education space. Whether you’re managing a campus account or overseeing social strategy for an entire university system, it can be difficult to keep up. These 5 focus areas will help…