The digital world is constantly changing.
And we’re all over it.
Strategy & Planning
At VONT we never jump to tactics without first understanding your overarching business objectives – what has worked and what has not. We work with you to build a picture of what you deal with day in and day out.
Why? Because it’s a strong strategic foundation that transforms a digital marketing plan.
And it’s the ability to react nimbly as data rolls in, as digital platforms change, and as new channels emerge, that makes a marketing plan most effective.
Know how to cut your cost-per-acquisition? We do.
At VONT, we view performance as a never-ending improvement cycle. We never stop working to make your site more effective.
Whether its generating leads, selling, or building brand, the effectiveness of your website helps determine what it takes to achieve your business goals. If your site is responsive to all formats, easy to navigate, and builds your brand, not bad. But if you improve your site or landing page so conversion rates jump and cost-per-acquisitions are halved, well, that’s something more.
Content is the basis for modern branding.
But generating a conversion from a piece of content is not easy. Creating content that resonates takes knowing how to use a structured approach to objective-oriented campaigns. It includes knowing how to use tools such as persona development, social remarketing, behavioral targeting, demographic targeting, and lead nurturing.
At VONT, we layer on sophisticated techniques to deliver content at just the right time in your customer relationship development. The result? Fulfilling your business objectives just got a little easier.
“The unexamined life is not worth living.” – Socrates
The beauty of digital media is that virtually everything can be measured in ways that aren’t available with traditional media. Ongoing testing and improvement is the cornerstone of digital marketing success.
At VONT, we know that what’s effective in digital marketing one day, may not be the next. But we use that ever-changing landscape to our advantage. Our iterative process ensures we find what works best amidst the change.
Social Media Marketing
Social media has the richest targeting capability and some of the lowest cost per click of any digital channel.
Today, 20% of the average person’s time online is spent on social media; 50% of Facebook users are on every day. But, organic reach has dropped like a stone – that’s why it’s essential to have a paid promotion strategy. If you’re not maximizing what social media can do, you’re missing out.
At VONT, we know how to use social media tools to help you reach your goals. #advantageyou
Search engines are where people go once they’ve decided to buy.
They’re where you’ll find your most qualified customers, and typically get your lowest cost per acquisition. Yet, search engines are complex. When changing a word on your landing page or ad can cut your cost per click in half, you need to know how to work the channel, because it’s easy to blow a lot of money if you don’t do it right.
At VONT, we make the search channel perform for you.
Display advertising isn’t just a pretty face.
Combine the most expressive forms of creative and some of the best targeting on the web, and you have display advertising. Whether you want to run a 30-second video in front of the right YouTube video or an animated skyscraper ad down the side of an online magazine, display advertising is a highly-targeted, cost-effective, broad reach medium for reaching your customers.
At VONT, we know when and how display advertising fits into your digital marketing plan to further your business objectives.