higher education

December 23, 2022

Digital Marketing Trends for Higher Education in 2023

January 2023 is here. The decorations have been put away. The temperatures are low (at least here in Maine). Resolutions have been made, and hopefully…

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October 5, 2022

How to Write SEO-Optimized Content for Prospective Students

Oftentimes as higher ed marketers, we focus on creating the content that we want our prospective students to read, instead of asking ourselves, what do…

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August 24, 2022

Using TikTok and Snapchat in the Higher Ed Marketing Funnel

As a higher education marketer, your first instinct probably isn’t to whip out your cell phone and post a promotional video to TikTok. But, maybe…

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July 20, 2022

6 Tips for Writing the Best Higher Ed Email Subject Lines

You did it—you crafted the world’s most informative, useful, and amazing email, and you can’t wait to get it in front of your university community.…

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January 28, 2022

Our Thoughts on Digital Marketing for Higher Education in 2022

2022 is officially here! It’s safe to say that the past year has brought truly significant changes in the way we work and live, and…

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August 26, 2021

Mastering the Higher Education Enrollment Funnel (Part 3): Yield Nurturing

There’s absolutely no doubt that every stage of the enrollment marketing funnel is important, and you’ve got to be strategic about how you address each…

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