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The Vont Internet Marketing Team
TOM GALE
Tom Gale has a broad background in helping companies realize the benefits of electronic marketing. Tom founded the pioneering web development company Net Impact in 1994, producing some of the first web sites in Maine. After Net Impact was acquired by RSN, Tom served as Vice President of Interactive Media for RSN.com, leading an innovative team to produce one of the top action-sports web sites at the time. Tom's team aggregated content from over 250 sources, distributed content through major outlets such as AOL and Yahoo, and managed advertising campaigns for such major national brands as Chevy, AT&T, and VISA.

Following RSN, Tom led a team in the development and operation of a database marketing system for the snow sports industry that was used by over 50 of the top ski resorts in the US, saving the largest of these resorts over $250,000 per year in mailing costs alone through dramatic improvements in customer data accuracy. This work led to Tom becoming Director of Customer Relationship Management (CRM) Systems at Centex Destination Properties (CDP), the resort development division of the Fortune 250 homebuilder Centex. Tom launched the Search Engine Marketing and E-Mail Marketing practices at CDP, managing search engine optimization and pay-per-click marketing and turning the web into the highest producing, lowest cost sales channel for the $1 billion resort developer.

Tom now focuses on architecting, executing, measuring and optimizing web marketing solutions for Vont clients to achieve their strategic business goals at the lowest cost possible. He brings his 25 years of professional experience across a wide array of industries to the table in crafting web marketing strategies to deliver the best possible results.

Tom holds BA and MSCS degrees in Computer Science and Software Engineering and is a certified "Google Adwords Qualified Professional".

MARK BEALE
Mark has over 20 years experience in digital communications including web, interactive media, print and digital imaging technology. Mark was the co-founder of ImageSet, Inc., Maine's largest digital communications design agency and a pioneer in digital publishing and graphic design. (Mark is very familiar with best practices in both print and web design having won two Broderson Awards for Best Print Design and Web Design in 1997 for ImageSet's marketing collateral.)

Mark graduated Phi Beta Kappa, summa cum laude with highest honors in 1984, from the University of Maine with a BA in Political Science and a Minor in Marxist Philosophy. He was a National Dean's List Scholar in 1980 and 1981 and is an accredited member of the Collegiate National Honor Society from 1982-1984. He attended the University of Maine School of Law before taking a leave of absence to form ImageSet in 1987.

Mark is versed in a number of digital information technologies including web design and development, digital video, electronic design and digital imaging technologies as well as internet marketing tactics such as blogs, podcasts and other interactive media. One of his primary tasks at Vont is to find the successful application of these new digital information tools in marketing applications and then teach Vont's marketers how to use them to create marketing campaigns more efficiently, creatively and cost effectively.

Today, Mark focuses on web-centric media and Internet marketing tactics and is a certified professional search engine specialist, leading Vont's efforts in search engine optimization, web analytics, pay-per-click advertising, site quality management and other Internet marketing services. He is an Adobe Expert and certified trainer for many Adobe creative software products as well as an accredited Web CEO search engine optimization specialist.

PETER INTERLAND
Since 1981, Peter's information technology credentials include the sale and marketing of computers to small businesses, technical writing and marketing management for a Medical software developer, the design and implementation of several custom database applications, and the implementation, launch and management of a sophisticated GIS system for the EDC of Shasta County, California. Upon his relocation to Maine in 1993, in his capacity of Marketing Manager for New York Times' Custom Builder Magazine, Peter successfully spearheaded the publication's first all-digital design and printing efforts.

A professional writer, marketer, and "storyteller", Peter has authored over 55 columns and major features published in several respected national and international publications including McGraw-Hills' LAN-Times, Selling Red magazines, ComputerLand Magazine, New York Times' Custom Builder, Competition Surfing, Longboard Magazine, Surfing Girl, Swell.com, Surf Life for Women, and Pacific Longboarder.

As a concept copywriter and broadcast director for Ethos Marketing and Design since 1999, Peter has written and produced radio, television, and print ads for a wide range of Ethos clients in both private and nonprofit sectors. Over the past five years, he developed interactive content for numerous websites, Google pay-per-click campaigns, email blasts, and banners. Since 2005, Peter has helped co-manage the content creation, sitemap development, and SEO optimization process for numerous Ethos website clients. Peter brings his storytelling and "content wrangling" skills to Vont in his capacity of Information Architect.





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