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home > why vont > team
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The Vont Internet Marketing Team |
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TOM GALE
Tom Gale has a broad background in helping companies realize the benefits of electronic marketing. Tom founded the pioneering web development company Net Impact in 1994, producing some of the first web sites in Maine. After Net Impact was acquired by RSN, Tom served as Vice President of Interactive Media for RSN.com, leading an innovative team to produce one of the top action-sports web sites at the time. Tom's team aggregated content from over 250 sources, distributed content through major outlets such as AOL and Yahoo, and managed advertising campaigns for such major national brands as Chevy, AT&T, and VISA.
Following RSN, Tom led a team in the development and operation of a database marketing system for the snow sports industry that was used by over 50 of the top ski resorts in the US, saving the largest of these resorts over $250,000 per year in mailing costs alone through dramatic improvements in customer data accuracy. This work led to Tom becoming Director of Customer Relationship Management (CRM) Systems at Centex Destination Properties (CDP), the resort development division of the Fortune 250 homebuilder Centex. Tom launched the Search Engine Marketing and E-Mail Marketing practices at CDP, managing search engine optimization and pay-per-click marketing and turning the web into the highest producing, lowest cost sales channel for the $1 billion resort developer.
Tom now focuses on architecting, executing, measuring and optimizing web marketing solutions for Vont clients to achieve their strategic business goals at the lowest cost possible. He brings his 25 years of professional experience across a wide array of industries to the table in crafting web marketing strategies to deliver the best possible results.
Tom holds BA and MSCS degrees in Computer Science and Software Engineering and is a certified "Google Adwords Qualified Professional". |
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PETER INTERLAND
Since 1981, Peter's information technology credentials include the sale and marketing of computers to small businesses, technical writing and marketing management for a Medical software developer, the design and implementation of several custom database applications, and the implementation, launch and management of a sophisticated GIS system for the EDC of Shasta County, California. Upon his relocation to Maine in 1993, in his capacity of Marketing Manager for New York Times' Custom Builder Magazine, Peter successfully spearheaded the publication's first all-digital design and printing efforts.
A professional writer, marketer, and "storyteller", Peter has authored over 55 columns and major features published in several respected national and international publications including McGraw-Hills' LAN-Times, Selling Red magazines, ComputerLand Magazine, New York Times' Custom Builder, Competition Surfing, Longboard Magazine, Surfing Girl, Swell.com, Surf Life for Women, and Pacific Longboarder.
As a concept copywriter and broadcast director for Ethos Marketing and Design since 1999, Peter has written and produced radio, television, and print ads for a wide range of Ethos clients in both private and nonprofit sectors. Over the past five years, he has developed interactive content for numerous websites, Google pay-per-click campaigns, email blasts, and banners. Since 2005, Peter has helped co-manage the content creation, sitemap development, and SEO optimization process for Ethos website clients. Peter brings his storytelling and "content wrangling" skills to Vont in his capacity of Organic Search Manager. |
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TIM BLACKSTONE
Tim is a creative technology professional with more than 12 years experience developing web-related projects in corporate and advertising agency environments. Tim is responsible for information design as well as project management. As a certified HFI usability analyst, Tim provides comprehensive web analysis, strategy, design, implementation, and marketing of online projects that incorporate user-centric design theory and web 2.0 technologies. Prior to joining VONT in 2008, Tim was the Director of Web Marketing for Centex Hospitality Group and Centex Destination Properties where he created visual, functional, and technical design specifications for web projects to ensure systems architecture fit and business needs satisfaction. Tim also determined front-end web design/technology standards and methodologies, and assisted development teams in the design and implementation of online user experiences.
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SARAH KUTZEN
As Paid Search Manager, Sarah oversees the research, development, and management of clients' paid search programs, providing informative analysis every step of the way. She tracks and reports vital metrics with the goal of consistently improving performance and implementing new initiatives for Pay-Per-Click programs. Each day, she keeps a discerning eye on your paid search campaigns to ensure optimum functionality. Whether it is managing bids to maximize ROI, making sure budget and reached audience remain on target, testing copy and landing pages, or working with your IT staff to ensure smooth analytics tracking and CRM integration, Sarah is dedicated to helping your campaigns deliver their best possible results.
Sarah brings nearly ten years of marketing and account management experience to HMG. She recently returned to her home state of Maine after living and working in New York City for several years. Sarah graduated with a B.S. in Psychology from Union College.
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WILL PLUMLEY
As Client Strategist, Will's goal is to assure that your search engine marketing campaigns are aligned with your internal marketing strategies and goals. He works closely with your sales and marketing staff to develop a complete needs assessment, as well as a comprehensive marketing plan. His primary role is to assure that your search engine marketing plan fits your needs, goals, and budget.
Will has spent over 25 years in marketing management for manufacturing, nonprofit, publishing and service businesses in New York, Ohio and Maine.
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