| As a marketing channel search engines are building critical mass. Search engine optimization (SEO) is influenced by an average of 6.7 billion US searches performed each month in the US, and user studies report that 90% of searchers click on one of the first three pages. As the primary driver of traffic to your website, eighty-seven percent (87%) of commercial search engine traffic comes from the organic (natural) listings.
Search engine optimization involves a number of content management techniques that make your website as easy as possible for search engines to find and index. These techniques include proper keyword selection and saturation, meta tag and page title specificity, consistent site architecture, and a number of linking strategies both within your site and between your site and others like it. By creating well-organized site architecture, building links to your site, and writing effective body text and title tags, it is possible to improve your site’s visibility in the major search engines.
SEO is a continuing process which allows a website to gain free listings within the major search engines without incurring ongoing marketing costs. Additionally, SEO relevance requirements are constantly changing—and obtaining a high ranking for your site today does not guarantee you will maintain it for the long haul, which is why it's an ongoing effort. SEO involves a relatively high initial investment but can reap an enormous number of "free" clicks if done correctly.
Vont's results-oriented approach coupled with our extensive knowledge in all areas of search engine optimization improves your website's organic search engine rankings, culminating in greater conversions for your web channel. Vont search engine optimization methodologies include completing specific tasks to help search engines index and then rank your web pages within the first results page. Vont designs customized SEO projects for clients and tracks business goals with natural listing benchmarks, key performance indicators and workflow timelines.
Vont's organic search engine optimization services include:
* Keyword phrase analysis and selection
* Title, meta keyword, and meta description optimization tailored to your site
* Content optimization to increase relevancy in search engines for target keyword phrases
* Consulting and implementation for content updates to increase your search engine results listings
* HTML code optimization
* Directory submissions and positioning in Google, Yahoo, MSN, and DMOZ
* Inbound link development from related sites and business directories to boost link popularity
* Ongoing maintenance, tracking, and recommendations of cutting edge tactics as they emerge
* Monthly web analytic reporting and recommendations to increase ranking & website conversion rates.
At Vont, our search engine specialists deliver ethical, innovative techniques and comprehensive solutions that provide a focused commitment to your search marketing efforts.
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