Pioneering Custom Engineered Pumps
Located in Yarmouth, Maine, Cascon is a world leader in the design, development and manufacture of custom engineered electric fuel pumps, lube pumps, chemical metering pumps and specialty pumps for the aircraft and aerospace, industrial and mobile, chemical equipment, and gas turbine markets. Cascon’s engineering and manufacturing resources are focused on the development, production, and continuous improvement of custom engineered Gerotor Pumps, and gear pumps for the OEM customer.

Vont recommended that Cascon redesign its website to better reflect its brand and professionalism and to provide a better user expereince for customers interested in learning more about its engineeering and custom manufacturing resources and services. One of the primary goals was to drive additional traffic to the new website through an online marketing campaign via Pay Per Click advertising.

An Integrated Lead Generation Solution
Cascon needed results and Vont was poised to deliver. Vont started by creating a highly successful, online PPC campaign, targeting and promoting Cascon's top-tier custom engineered pumps and products. By targeting specific industry keyword phrases and utilizing PPC advertising with descriptive and relevant web page content, Vont was able to create an end-to-end online marketing solution for promoting Cascon, while tracking customer activity and generating relevant sales leads in a more cost-effective manner than traditional marketing efforts.

Delivering on the Promise with Performance Marketing
The Cascon website needed to stand out in a highly competitive web landscape, so Vont created an online PPC campaign with individual ads custom tailored for very specific keyphrases based on the target audience. Each PPC ad narrowly targeted a specific set of industry keyword phrases with advertising copy that emphasized these specific terms to encourage prospects to click through for additional linformation of relevant content on the Cascon website. By using this approach, Cascon was able to essentially self-qualify prospects and increase the quality of the traffic they received. All customer inquiries were made to Cascon's sales force directly for further communication and marketing opportunities.

This combination of targeted messaging and website redesign ultimately delivered results that exceeded Cascon's expectations. The online marketing efforts generated response rates above industry standards and Cascon was successfully promoted to its top-tier audiences.