It is common practice within many professions to perform an assessment before embarking on any particular path, action, or tactical behavior. An assessment is the starting point; the blueprint for designing and building your search engine marketing strategy. Before Vont executes any Internet marketing campaign or search engine optimization service we thoroughly reconcile your business' goals with our resources and capabilities. We examine whether or not your website actually supports the goals of your organization; how well it attracts potential customers and encourages them to take action. We use meaningful data points to deliver these answers in formats that clearly define how you perform against competitors and which initiatives have the greatest potential to grow your business.

Specifically, the scope of a typical assessment involves five common components.

1) Review of Business Goals and Objectives: What does your company’s website do for your business? By understanding your business goals, Vont can define a customized set of key metrics for your website performance and relate them to your key business objectives.

2) Current Web Traffic Evaluation: How does the current traffic perform? Who are the users? Why are they coming? What are they doing? When are they coming? Why are they leaving? Vont conducts a thorough user trends and web traffic analysis with detailed reports to help you improve your site’s performance.

3) Gap Assessment: What information should be collected? Vont offers an analysis of data that could impact your business decisions and suggests a means to gather the data.

4) Competitive Assessment: How are your competitors performing online? Vont assesses the strengths and weaknesses of your competitive set in order to apply best practices to your Internet marketing.

5) Recommended Action Items: Vont offers a detailed set of conclusions and recommended action items gathered during the assessment that can improve the way you do business online.

An assessment is the starting point to cultivating your online marketing efforts. It not only takes into account how your website strategically affects your company performance, it lays the foundation for continuously improving your online marketing results.